RubyUp is a boutique web development company that helps startups and small businesses build stable, long-lasting software. We specialize in crafting high-quality web applications and APIs using Ruby on Rails with Hotwire, with a clear focus on maintainability, simplicity, and thoughtful design.
In today's startup world, many development teams move too fast. The pressure to launch quickly often leads to brittle codebases, constant rewrites, and a mountain of technical debt. At RubyUp, we take a different approach.
We believe the best software is built with care and clarity from the start. We don’t cut corners. Instead of racing to deliver a barely working product, we help companies create solid, scalable foundations they won’t need to abandon a year later. Our goal is to help you avoid the pain of rushed MVPs and build software you can depend on for the long haul.
Whether you're starting something new or investing in an existing product, RubyUp is a friendly and reliable partner. We offer custom development and technical consulting tailored to your business needs—with a deep understanding of what makes software sustainable over time.
Work with a developer who’s in it for the long run—just like you.